Frederick, Maryland

Services provided

BRAND Identity; Style-guide;
Typography; Copywriting
Interior Designing
Website

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Way-finding Signage
(outdoor & indoor)
Print collateral
Giveaway marketing collateral
Photo-shoot
Video

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Frederick Oncology Hematology Associates (FOHA) has a new name: Maryland Oncology Hematology. Integrated cancer care and clinical research are offered through these facilities. Physicians, nurses, and staff will guide you through the treatment options. Customized services will meet your unique needs. They provide high-quality chemotherapy services, laboratory testing, clinical trials, and support services in state-of-the-art infusion centers.

The Challenge

Among Maryland cancer treatment practices, FOHA is highly regarded. The old brand and implementation did not support the quality of service they provide, and print and digital presence were outdated. During our consultation, we recommended improvements to their brand's appearance. Market trends were used to formulate an evaluation report, which was accepted. It was determined that FOHA should undergo a major re-brand by its higher management.

The Outcome

Across print and digital media, FOHA's re-brand significantly improved its appearance. The video features cancer survivors and actual patients speaking highly of the practice. Patient needs are met by the new website, which is informative and interactive. There was a real sense of professionalism in the signage, stationery, greeting cards, and marketing collateral that made the practice look great.