Pikesville, Maryland

Services provided

BRAND Identity; Style-guide; Typography
Store Interiors & Exteriors
Packaging

Posters and Flyers
Signage & Digital
Menu Displays
Photography

Pizza Boli's opened its doors over 30 years ago in the Mount Washington neighborhood of Baltimore Maryland. Their goal from the start was to provide their customers with more variety. With Pizza Boli's, you can get more toppings, more menu items, and always more taste than you can get from other large pizza delivery companies.

The Challenge

Pizza Boli's was continuously delivering more taste to its loyal customers but was having a hard time keeping up with its brand identity. There was nothing 21st century about it. The franchise gave us an opportunity to put a postmodern twist on its stores and brand. A rebrand took place in 2011 and again in 2017 and they haven't looked back since then.

The Outcome

Rebranding enabled the franchise to double its number of stores from 50 to 100+ within a short time frame. A chain operation was established between Maryland, Washington DC, and Virginia that now includes New Jersey and Pennsylvania. The management of Pizza Boli's is totally convinced that rebranding has a huge impact on how people perceive their brand and how committed they are to it.